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It is NEVER too late to start your fitness journey!


I started mine when I was in my 40's. After the birth of my last daughter in 2000, my body went haywire and for 10 years I spent my time, effort and energy battling an autoimmune disease. My name is Pamela John, and I am now an IFBB Bikini Pro athlete, a personal trainer, a mother, and a life coach who's been exactly where you are.

At age 32, I was diagnosed with Graves Disease, an autoimmune disease in which the thyroid makes more thyroid hormone than the body needs. My condition gave me every excuse to settle into who I was. Even as I started working out and picking up healthy habits to regain control of my health, Graves disease made it difficult to get through workouts and see the results I wanted. After 10 long years, my body stopped responding to medications, and when I finally had my thyroid removed, I was given a second chance to treat my body the way I always should have.


I developed my own fitness plan and began competing in NPC Bikini Athlete competitions (and started winning!). My journey led me to coaches and nutrition experts that fine-tuned my workouts, routines, and dietary choices.

No matter where we are in life, we're always striving to be better than we are right now - healthier, slimmer, stronger, more balanced - and I know from firsthand experience that every one of us can achieve way more more than we might let ourselves believe. With everything I've learned, I want to give you the tools and training to become a better version of you.


Join me as we redefine health and fitness for women. My specialty is helping women restore their bodies through proper nutrition and exercise, to be in better shape than most 20-somethings!


“This has been wonderful. I didn’t think I would be able to do this because I am presently taking care of both of my parents - taking them to radiation, physical therapy, grocery shopping, and doctor appointments EVERY day! My only days off are Saturday afternoon and Sunday, so this was hard, but it has been life changing. Hopefully I will have help soon and I can do more!”

Cathy H., Memphis, TN

“Pam, can I get your address? I wanted to send you an old fashioned thank you card! Of all the coaches and trainers I’ve had. I’ve only had 2 before you. You were the very best! You really genuinely cared about me. You were the most hands on even though we lived miles apart. You constantly asked for check in pics and were always a text or phone call away! Your workouts took me to the next level. Even the diet wasn’t too unbearable. You really challenged and changed me in such a short time. I couldn’t have done this without you. I am so grateful for you!”

Anna D., Whitehall, OH

“I was looking for guidance from an expert female trainer regarding building up my glutes. I wanted a female trainer who had knowledge and personal experience in this area. Once I met Pamela, I knew she was the one. I’ve been training with her for a few years and so grateful for all the wisdom and she has taught me.

She tailors my training to meet my needs and always keeps it interesting and challenging! I’m doing things that I’ve never been able to do before and never thought it was possible. She’s helped she not only my glutes but also my attitude / approach to balanced training which is critical.

With her support, wisdom, experience and encouragement I’ve noticed a dramatic difference in my overall metabolism, body composition / redistribution, including the glutes. I highly recommend her training guide. She’s my training coach for life.”


Dr. Reem Awwad, Memphis, TN



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